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High-Quality Photography Tips for Online Home Listings

Friday, January 8, 2016   /   by Bill Berning*

High-Quality Photography Tips for Online Home Listings

When you list your home for sale, you want to attract the best possible offers. High-quality photography can help your home get noticed.




When it comes to searching for homes online, buyers don’t want to waste time on properties that won’t meet their criteria. High-quality photography is an essential part of a successful online home listing that will help your house to stand out.




It is a proven fact that online home listings that have high quality photos attract more interest from buyers than the listings that do not. Making a great first impression on homebuyers with online home listings is important. Online home listings are typically the first place that potential buyers search for homes.


Before deciding which open houses to attend or properties to inquire about, the majority of buyers will use online home listings to try to figure out what is wrong with a property. By ensuring that your listings have great photography, you won’t have to worry about your home being ignored by buyers online.


Here are some tips for taking great photos of your home for online home listings.


Stage Your Home


The first step to taking high quality photos of your home involves staging your home. Your real estate agent will likely recommend tips on how to improve the look of your home for photography purposes. This may involve redoing the floors, painting the walls and changing the furniture in each room. You should also pay attention to the minor details, such as a vase of flowers for the living room or kitchen to make your home look inviting and welcoming.


After you have made improvements to the interior of the home, don’t forget about the exterior. Plant some new shrubs and flowers. Pull up the weeds and mow the lawn. Clean up any clutter that is around your home. Once these improvements have been made, you will be ready to start the process of taking photos for your home.


Invest in a Quality Camera


Photographers understand the benefits of investing in a high quality camera. A better quality camera can capture the details of a home and can take high-resolution shots that take advantage of the natural light that is available.


''A cell-phone camera won’t cut it if you want quality shots, but top-of-the-line equipment isn’t a necessity either." says Shannon Petrie of FrontDoor.com. "Any point-and-shoot digital camera with five megapixels or more will produce good photos. If you’re willing to fork over more cash, a digital SLR offers more settings and allows you to use a variety of lenses. A tripod is also a good investment for taking sharp photos."


By getting the right equipment, you can ensure that you get the best shots the first time. Make sure to take lots of pictures so you can go back and edit them to find the best ones later on.


Use Natural Lighting


Natural lighting is important when you are photographing a home. Before you take photos of the interior of your home, make sure that you open up the windows to let as much natural light in as possible. Consider taking photos at different times of the day, in the morning or afternoon so that you can see how the light works best in photos of your home.


Using natural light not only makes it easier to capture all of the elements of your home, you will also give buyers a realistic view of what it would be like to live in your home. Natural lighting can really bring out the beautiful elements of a home and will allow them to shine.


Choose Angles Carefully


Angles are important when it comes to photography. “When photographing a room it almost always looks better if the shot is taken from the doorway looking into the room.” says Valorie L. Ford, Real Estate Agent with Keller Williams Realty 0225179163. “Exterior pictures of single family homes look better if shot from an angle instead of directly from the front. This allows viewers to see the depth of the home instead of a “flat” 2 dimensional view of the front.”


Start by taking photos of your home from different angles so that you can go back to compare the photos later to see which angles capture the essence of your home in the best possible way. You should also make sure that your photos exclude any objects that obstruct the view of the home. The main goal of every shot should always be to display the best elements of your home.


Hire a Professional


Your real estate agent will typically hire someone to handle the photography on your behalf. If you are unsure as to who will be photographing your home, check with your real estate agent. Some agents may choose to do the photographs themselves.


You can check the quality of the photography that the real estate agent produces by simply reviewing other home listings that are available on the agent’s website. If you choose to hire a photographer yourself, the costs may be around several hundred dollars. However, the benefits of working with an agent cannot be discounted.


Working with a professional will ensure that the photos are professionally edited using software programs, such as Adobe Photoshop, to apply advanced photo-enhancing software techniques. Since your focus should be on doing all of the tasks that are required to sell your home, leaving the photography up to an expert can save you time and money.




*This article is syndicated and licensed from Realtor.GetWrittn.com.



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