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What to Expect From a Realtor With Regard to Marketing Your Home

Sunday, November 29, 2015   /   by Bill Berning*

What to Expect From a Realtor With Regard to Marketing Your Home

If you are prepping your home to be sold and you want to work with a Realtor, you should know what to expect.




Choosing the right Realtor is an essential step in selling your home. A Realtor can ensure that your home receives enough exposure to attract potential buyers and serious offers. If you are in the process of selecting a Realtor to represent your property, you should know what a Realtor will do for you in terms of marketing your home to potential buyers.




Hiring a Realtor is one of the most important decisions you will make with regard to selling your home. As a homeseller, you want your property to sell quickly and at a reasonable price. A Realtor can help you to realize these goals by marketing your property your property to potential buyers.


Allowing a Realtor to market your home to sell involves much more than simply hosting an open house. The Realtor is responsible for creating online property listings for your home to advertise it to buyers online. In addition, the Realtor will also help to improve the look of your home via home staging in order to make it visually enticing once buyers arrive for the open house events.


Working with a Realtor to market your home doesn’t mean that you won’t have to participate in the process. In fact, the Realtor may advise you to make repairs to your home before he or she agrees to list it on the market. The Realtor may also seek your help in staging your home in order to get the best results.


The main thing to keep in mind is that you should follow the advice of the Realtor when it comes to marketing your home. Here is what you can expect a Realtor to do on your behalf to market your home to potential buyers.


Online Home Listings


Realtors can and should market your property online. Online home listings websites are the first places that the majority of buyers look when searching for properties to buy. In fact, most home buyers only inquire about homes after they have reviewed the listings online.


A Realtor can promote your home on the top home listing websites in your area. In addition, a Realtor has exclusive access to the MLS database. Only Realtors, not consumers, are allowed to post to the MLS database in order to ensure that the information listed is always accurate and up-to-date. The real estate agent will list your home in the MLS database where it will be shared with other brokers in order to obtain accurate appraisals.


Home Staging


A Realtor will work with you to stage your home to make it more attractive to potential buyers. Staging a home is extremely important for selling a home because it helps to demonstrate the value of your home to its fullest potential. “Buyers really want turn-key these days,” says Alice T. Chan, a professional stager in San Francisco. “If a buyer can actually get a loan right now, they're so strapped after they purchase a property that they literally just want to move in and live. Even if they want to make upgrades later on, they want to feel like they're getting the best value possible. So give it to them.”


Professional Home Photography


Professional home photography is a key component to creating attractive online property listings for your home. Your Realtor may opt to take photos of your home or will hire a professional photographer to do so after your home has been staged.


High resolution photos that are taken at complimentary angles can really make your home stand out to buyers. “Did you know that 92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search?” says Laura Ure, CEO of Keenability. “That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d venture to say that the single most important factor in selling a home is good photography.”


Your Realtor will make sure that the photos appear in the online listings for your home, as well as, any print marketing materials that will be distributed directly to consumers and to other brokers. All of these items are designed to promote your home and attract offers.


Hosting Open Houses


Hosting an open house represents the final step in marketing your home to potential buyers. Realtors host open houses in order to show your home to interested buyers and brokers. An open house event is one of the best ways to find a potential buyer. The Realtor can also answer questions that the buyer might have about the neighborhood. Since it is not generally recommended that homeowners attend open houses, you should stay away from the property during an open house and let your Realtor work with potential buyers.


A Realtor will also design print marketing materials that potential buyers can take home to review the property. The Realtor may also opt to create signage in order to attract additional interested parties to the open house event. The Realtor will also follow-up with buyers after the open house to identify potential buyers that are interested in making offers on your home.


A marketing plan for a home requires a comprehensive strategy in order to attract reasonable offers from qualified buyers. If you want to make sure that your home receives as much exposure as possible, hiring the right Realtor for the job is an important first step. Working with a qualified Realtor can help you to sell faster and for a better selling price.




*This article is syndicated and licensed from Realtor.GetWrittn.com.

Brokers make an effort to deliver accurate information, but buyers should independently verify any information on which they will rely in a transaction. The listing broker shall not be responsible for any typographical errors, misinformation, or misprints, and they shall be held totally harmless from any damages arising from reliance upon this data. This data is provided exclusively for consumers’ personal, non-commercial use. Listings marked with an icon are provided courtesy of the Triangle MLS, Inc. of North Carolina, Internet Data Exchange Database. Copyright 2021 Triangle MLS, Inc. of North Carolina. All rights reserved. Closed (sold) listings may have been listed and/or sold by a real estate firm other than the firm(s) featured on this website. Closed data is not available until the sale of the property is recorded in the MLS. Home sale data is not an appraisal, CMA, competitive or comparative market analysis, or home valuation of any property.” Listings were last updated October 18, 2021
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